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Leading French Retailer Uses MicroStrategy 9 for Reporting and Analysis

McLean, VA., (November 05, 2009) –

MicroStrategy® Incorporated (Nasdaq: MSTR), a leading worldwide provider of business intelligence (BI) software, today announced that Système U has selected MicroStrategy 9 as its enterprise business intelligence platform to support its Information Decision Support System Group.

Système U decided to consolidate its BI applications within a central Decision Support Information System Group to develop an integrated architecture. The procurement, inventory, and sales departments will be the first departments to use MicroStrategy 9. Système U expects more than 1,500 employees in the group purchasing organizations (GPOs) and 1,000 stores will benefit from the MicroStrategy platform.

The new BI system will allow Système U to:

* Measure the progress of the company’s strategic objectives with information dashboards
* Manage operational activities with operations dashboards
* Develop a consistent foundation to meet the BI requirements of the GPOs
* Pool BI technical resources by providing centralized, hosted IT assistance

To select a BI platform to meet its requirements, Système U conducted an extensive three-month survey of various BI tools. The company searched for a BI platform that offered a portal with access to group information, public and personalized reports, monitoring applications, and external links; an interface to effectively present and visualize data; and the ability to conduct multi-dimensional analyses of the company’s enterprise data.

“We took a classic tender approach where each BI vendor was given a chance to demonstrate its products,” said Fabrice Blondeel, responsible for the decision support applications at Système U Centrale Nationale. “The working sessions conducted by the project team helped narrow our choices. A key requirement was to demonstrate, through a proof-of-concept (POC), what our end users could expect from the different products and the technical capabilities for our technical team to review. Although already known to Système U, MicroStrategy proved the value of its products, including the capabilities available in MicroStrategy 9.”

“We already use MicroStrategy products across four of our regional GPOs, with a decentralized architecture partially consolidated across the country,” said Antoine De Vaux, Director of the IT Services at Système U Centrale Nationale. “The goal of reorganizing our BI enterprise and sales applications in a centralized architecture led us to question our current products and seek a BI partner with which to move forward. MicroStrategy demonstrated the technical value of its offering and addressed our scalability and data source issues. We also redefined our relationship with MicroStrategy to help establish an effective and sustainable partnership.”

“We are delighted that Système U selected MicroStrategy for a strategically important enterprise BI project,” said Sanju Bansal, MicroStrategy COO. “Despite the competitive evaluation process, Système U decided to consolidate its decision support systems on MicroStrategy.”

About Système U
Système U is a french cooperative of independent retailers with more than 900 U stores (Hyper U, Super U, Marché U, and U Express) and a staff of approximately 60,000 people.

About MicroStrategy
Founded in 1989, MicroStrategy is a global leader in business intelligence (BI) technology. MicroStrategy provides integrated reporting, analysis, and monitoring software that helps leading organizations worldwide make better business decisions every day. Companies choose MicroStrategy for its advanced technical capabilities, sophisticated analytics, and superior data and user scalability. More information about MicroStrategy (Nasdaq: MSTR) is available at www.microstrategy.com.

MicroStrategy, MicroStrategy Business Intelligence Platform, MicroStrategy 9 are either trademarks or registered trademarks of MicroStrategy Incorporated in the United States and certain other countries. Other product and company names mentioned herein may be the trademarks of their respective owners.

Wende Cover
MicroStrategy, Incorporated
1-703-770-1646
wcover@microstrategy.com

Source: MicroStrategy

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