MicroStrategy Recognizes Four Companies for Excellence in Enterprise-Class Business Intelligence

Citi, Nationwide Insurance, Target Corporation, and Bank of America Honored at MicroStrategy World 2009 User Conference

Las Vegas, NV (January 15, 2009) –

MicroStrategy® Incorporated (Nasdaq: MSTR), a leading worldwide provider of business intelligence software, today recognized four companies for achieving outstanding business performance with their MicroStrategy-based business intelligence applications. The “Best Practices in Business Intelligence” award recipients for 2009 are Citi, Nationwide Mutual Insurance Company, Target Corporation, and Bank of America. The awards were announced at MicroStrategy’s annual user conference, MicroStrategy World 2009, in Las Vegas, Nevada.

The award recipients are recognized for their exceptional use of business intelligence to enhance corporate performance, improve efficiency and productivity, and strengthen customer relationships. “We are delighted to honor these leading organizations for their visionary use of business intelligence and for making MicroStrategy software a critical component in their BI initiatives,” said MicroStrategy COO Sanju Bansal. “Each of these companies has demonstrated remarkable results with their BI applications.”

The award categories and recipients are:
Extranet Deployment: Citi
Enterprise Deployment: Nationwide Mutual Insurance Company
Data Scalability: Target Corporation
User Scalability: Bank of America

Following is a brief description of this year’s award recipients and their business intelligence applications:

Citi’s Global Transaction Services / Commercial Cards Business: A leading global financial services company, Citi is recognized in the Extranet Deployment category for its Citibank® Custom Reporting System, powered by MicroStrategy technology. The Citibank® Custom Reporting System is a robust business intelligence tool supporting Citi’s Commercial Cards clients globally in over 40 countries and 14 languages with extensive analytics, Key Performance Indicators (KPI), and detailed transaction and demographic reports. Deployed as part of Citi’s suite of Web-based tools, the extranet allows Citi’s Commercial Cards clients to monitor cardholder compliance with corporate spending policies, easily analyze purchase trends, and administer global card programs for their organizations. The platform allows clients to analyze data from individual transaction detail to summary corporate spending at any level of aggregation they choose, including expense categories, supplier profiles, and organizational units.

The application required extensive security based on complex reporting hierarchies, to provide a high degree of information security and data access. Citi continues to enhance the platform including the addition of Program Dashboards, which provide intuitive, graphical reporting and analytics to streamline reporting, simplify processing, and reduce fraud.

Citi, the leading global financial services company, has some 200 million customer accounts and does business in more than 100 countries, providing consumers, corporations, governments, and institutions with a broad range of financial products and services, including consumer banking and credit, corporate and investment banking, securities brokerage, and wealth management. Citi’s major brand names include Citibank, CitiFinancial, Primerica, Smith Barney, Banamex, and Nikko.

Nationwide Mutual Insurance Company: Nationwide Mutual Insurance Company is recognized in the Enterprise Deployment category. Nationwide has deployed MicroStrategy across its enterprise, and has 27 MicroStrategy applications in production, primarily focused on four business areas: personal lines policy analysis, claims management, risk management appraisal, and agent productivity. Approximately 28,000 users at Nationwide run an average of 95,000 MicroStrategy reports per month, with 95 percent of the reports completed in less than five minutes. MicroStrategy is used by employees across Nationwide, including personnel in Marketing, Underwriting, Pricing, Finance, Research and Development, Product Management, Claims, Special Investigations, Billing, and Internal Reporting. The MicroStrategy-based reporting and analysis applications run against a 28-node Teradata data warehouse with 60 terabytes of production data. Nationwide, based in Columbus, Ohio, is one of the largest diversified insurance and financial services organizations in the world, with more than $158 billion in assets.

Target Corporation: Target Corporation is the award recipient in the Data Scalability category. The second-largest general-merchandise retailer in America, Target has adopted MicroStrategy as one of its enterprise-wide business intelligence tools. Target uses MicroStrategy’s software to analyze over 100+ terabytes of vendor, sales, and product data stored in its data warehouse. Thousands of team members in marketing, distribution centers, supply chain, merchandising, finance, and store management will be able to access Target’s BI applications and run reports. In addition, thousands of vendors will be able to access a MicroStrategy-powered Web site to follow trends in supply chain operations, track purchase orders, and analyze the sales performance of products at Target stores. The end result will be enhanced efficiency and an improved guest experience. Target Corporation currently operates 1,685 stores in 48 states and also has a fully integrated on-line business through Target.com.

Bank of America: Bank of America is the award recipient in the User Scalability category. Bank of America is one of the world’s largest financial institutions, serving individual consumers, small and middle market businesses, and large corporations with a full range of banking, investing, asset management, and other financial and risk-management products and services. The company serves clients in 150 countries and has relationships with 99 percent of the U.S. Fortune 500 companies and 83 percent of the Fortune Global 500.

Global Product Solutions (GPS), a division of Global Corporate & Investment Banking at Bank of America, employs the BI Platform and designs, delivers, and services integrated credit and treasury products to more than 140,000 clients around the world, including small businesses, middle-market and large corporations, multi-nationals, financial institutions, and governments. Built from the ground up, Bank of America’s GPS BI Platform consolidates detailed client and product data from over 40 global data sources. Using the speed and processing power of Netezza and the robust BI platform of MicroStrategy, users from around the world have 24/7 access to 36 months of history with “drill anywhere” capabilities across over 300 attributes. The large user community, which includes associates from sales, product management, client services, risk management, and finance, leverages the MicroStrategy BI Platform for a wide range of important functions, including client and product profitability analysis, performance metrics tracking, risk management, officer portfolio performance, and pricing management.

About MicroStrategy
Founded in 1989, MicroStrategy is a global leader in business intelligence (BI) technology. MicroStrategy provides integrated reporting, analysis, and monitoring software that helps leading organizations worldwide make better business decisions every day. Companies choose MicroStrategy for its advanced technical capabilities, sophisticated analytics, and superior data and user scalability. More information about MicroStrategy (Nasdaq: MSTR) is available at www.microstrategy.com.

MicroStrategy, MicroStrategy Business Intelligence Platform are either trademarks or registered trademarks of MicroStrategy Incorporated in the United States and certain other countries. Other product and company names mentioned herein may be the trademarks of their respective owners.

Wende Cover
MicroStrategy, Incorporated
1-703-770-1646
wcover@microstrategy.com

Source: MicroStrategy

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