Lloyd’s Market Insurer Amlin Plc Selects MicroStrategy as Business Intelligence Standard

MicroStrategy® Incorporated (NASDAQ: MSTR), a leading worldwide provider of business intelligence software, today announced that Amlin plc has chosen the MicroStrategy Business Intelligence Platform� as its enterprise-wide business intelligence standard. Amlin plc is a leading insurer operating i

McLean, Va., (February 03, 2004) –

MicroStrategy® Incorporated (NASDAQ: MSTR), a leading worldwide provider of business intelligence software, today announced that Amlin plc has chosen the MicroStrategy Business Intelligence Platform(TM) as its enterprise-wide business intelligence standard. Amlin plc is a leading insurer operating in the Lloyd’s market, with managed capacity for 2003 of £1.1 billion.

Amlin is utilizing the MicroStrategy platform to analyze and report on policy, claims, exposure and reinsurance data; and to provide end users with the ability to understand and report on forecasts across all of their divisions. Amlin’s deployment was targeted at four groups of users, including executives, power users, managers and data analysts, running reports and analysis against a Microsoft® SQL Server data warehouse. With MicroStrategy, executives can view high-level customized summary data with drill- down capabilities where needed, and are able to gather summary-level data for managerial purposes. Power users can create and design custom reports and data analysts will use the data to identify and communicate trends in the market.

“We wanted a reporting solution that would perform well, be easy to use and scale throughout the organization to meet all of our reporting needs and enable us to make accurate decisions,” said David Harris, Operations Director, Amlin plc. “We were looking for the best solution to help us manage our regulatory information requirements whilst, at the same time giving us competitive advantage in our market. MicroStrategy is helping us to achieve our goals through a single integrated platform and a Web interface and by providing a way of managing standard reporting across the company so that we have consistent and well defined information sources that we can rely upon.”

“We’re proud to be working with a company such as Amlin plc, which is widely recognized for its financial strength and durability while providing clients with up-to-date best practices supported by leading -edge technology,” said MicroStrategy’s COO Sanju Bansal. “Three of the top five global insurance companies are MicroStrategy customers and are utilizing applications like customer analysis, financial analysis and compliance, fraud profiling and risk analysis.”

About MicroStrategy Incorporated

Founded in 1989, MicroStrategy is a worldwide leader in the increasingly critical business intelligence software market. Leading Fortune 2000 companies are integrating MicroStrategy’s industrial-strength software into virtually all facets of their businesses. The MicroStrategy Business Intelligence Platform(TM) distills vast amounts of data into vital, probing insight to help drive cost-efficiency, productivity, customer relations and revenue-generation. MicroStrategy offers exceptional capabilities — excellent scalability, powerful analytics, user-friendly query and reporting features and an outstanding, easy-to-use Web interface. Top companies are using MicroStrategy to cost-effectively harness large, multi-terabyte databases; empower thousands of employees at all operational levels; and extend the benefits of business intelligence enterprise-wide and beyond to customers, partners and suppliers.

MicroStrategy has over 2,500 enterprise-class customers, including General Motors, Best Buy, Lowe’s Home Improvement Warehouse, Yahoo!, Visa International, Wells Fargo, Telecom Italia, AT&T Wireless Group and Aventis. MicroStrategy also has relationships with over 500 systems integrators and application development and platform partners, including IBM, PeopleSoft, Sun, HP, and Teradata, a division of NCR. MicroStrategy is listed on Nasdaq under the symbol MSTR. For more information or to purchase or demo MicroStrategy’s software, visit MicroStrategy’s Web site at www.microstrategy.com.

This press release may include statements that may constitute “forward-looking statements,” including its estimates of future business prospects or financial results and statements containing the words “believe,” “estimate,” “project,” “expect” or similar expressions. Forward-looking statements inherently involve risks and uncertainties that could cause actual results of MicroStrategy Incorporated and its subsidiaries (collectively, the “Company”) to differ materially from the forward-looking statements. Factors that could contribute to such differences include: the ability of the Company to implement and achieve widespread customer acceptance of its MicroStrategy 7i software on a timely basis; the Company’s ability to recognize deferred revenue through delivery of products or satisfactory performance of services; continued acceptance of the Company’s products in the marketplace; the timing of significant orders; delays in the Company’s ability to develop or ship new products; market acceptance of new products; competitive factors; general economic conditions; currency fluctuations; and other risks detailed in the Company’s registration statements and periodic reports filed with the Securities and Exchange Commission. By making these forward-looking statements, the Company undertakes no obligation to update these statements for revisions or changes after the date of this release.

MicroStrategy, MicroStrategy Business Intelligence Platform, MicroStrategy Report Services, MicroStrategy 7, MicroStrategy 7i are either trademarks or registered trademarks of MicroStrategy Incorporated in the United States and certain other countries. Other product and company names mentioned herein may be the trademarks of their respective owners.

Marc Brailov
MicroStrategy Incorporated
(703) 770-1670
mbrailov@microstrategy.com

Source: MicroStrategy

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