Industry Survey Recognizes MicroStrategy as Top Product for Business Intelligence Standardization

MicroStrategy® Incorporated (NASDAQ: MSTR), a leading worldwide provider of business intelligence software, today announced that The OLAP Survey 6, a leading independent survey of the business intelligence (BI) software market, has recognized MicroStrategy as the top product for BI standardization

McLean, Va., (February 15, 2007) –

MicroStrategy® Incorporated (NASDAQ: MSTR), a leading worldwide provider of business intelligence software, today announced that The OLAP Survey 6, a leading independent survey of the business intelligence (BI) software market, has recognized MicroStrategy as the top product for BI standardization. For the second consecutive year, MicroStrategy’s software was the top BI product selected by customers asked to choose one product for BI standardization.

The OLAP Survey 6, conducted annually by independent analyst Nigel Pendse, asked BI customers using more than one product to select the product on which they would choose to standardize if forced to pick one, and to explain why. MicroStrategy was cited as the top product on which to standardize, with 92.4% of the respondents indicating they would select MicroStrategy as their enterprise BI standard.

Business intelligence products that are typically good candidates for standardization must be easy to use, suitable for a broad array of BI applications, and provide a wide range of BI functionality. When asked why they selected MicroStrategy, respondents cited product features, its ability to support large numbers of concurrent users, web deployability, and multi-platform support.

Preferred Products to Retain When Standardizing – Peer Group Comparison
MicroStrategy 92%
SAP BW 81%
Cognos Analysis 75%
Hyperion Essbase 74%
Business Objects 58%
Oracle Discoverer 50%

“The rising tendency of Survey participants with multiple BI products to continue to rank MicroStrategy as the top product to keep in a standardization exercise, is a reflection of MicroStrategy’s widening range of capabilities and suitability for BI standardization,” said Nigel Pendse, author of The OLAP Survey 6. “Large vendors that have consistently failed to deliver are seemingly being repaid with declining loyalty from their customers.”

“The preference by customers to standardize on MicroStrategy is indicative of MicroStrategy’s highly scalable and efficient architecture, which is well-suited for enterprise-wide business intelligence deployments,” said Sanju Bansal, MicroStrategy’s COO.

To view a summary of The OLAP Survey 6 results, go to: http://www.microstrategy.com/OLAPSurvey6.

The OLAP Survey
The OLAP Survey, conducted annually by Nigel Pendse and Survey.com, is the leading independent survey of the BI market space. This year marks the 6th release of The OLAP Survey, compiling the BI experiences of 1,679 organizations across 87 countries. For more information, visit http://www.survey.com/olap.

About MicroStrategy
Founded in 1989, MicroStrategy is a global leader in business intelligence (BI) technology. MicroStrategy provides integrated reporting, analysis, and monitoring software that helps leading organizations worldwide make better business decisions every day. Companies choose MicroStrategy for its advanced technical capabilities, sophisticated analytics, and superior data and user scalability. More information about MicroStrategy (NASDAQ: MSTR) is available at www.microstrategy.com.

MicroStrategy, MicroStrategy Business Intelligence Platform are either trademarks or registered trademarks of MicroStrategy Incorporated in the United States and certain other countries. Other product and company names mentioned herein may be the trademarks of their respective owners.

Wende Cover
MicroStrategy, Incorporated
1-703-770-1646
wcover@microstrategy.com

Source: MicroStrategy

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