Germany’s Krombacher Brewery Successfully Deploys Sales Analysis System Incorporating MicroStrategy Technology
MicroStrategy® Incorporated (NASDAQ: MSTR), a leading worldwide provider of business intelligence software, today announced that Germany-based Krombacher Brewery is using the MicroStrategy Business Intelligence Platform� to perform sales and marketing analyses. Krombacher has approximately 1,200
McLEAN, Va., (December 16, 2002) –
MicroStrategy® Incorporated (NASDAQ: MSTR), a leading worldwide provider of business intelligence software, today announced that Germany-based Krombacher Brewery is using the MicroStrategy Business Intelligence Platform(TM) to perform sales and marketing analyses. Krombacher has approximately 1,200 breweries in Germany producing nearly 5,000 different beers.
“We chose MicroStrategy for its flexible, Web-based analytical platform,” said Hubert Mueller, sales manager at Krombacher Brewery Bernhard Schadeberg. “Our business requirements, especially those of our end users, were numerous and complex. Today, MicroStrategy technology enables our employees to access the data warehouse via the Web as well as receive valuable information via email and Short Message Service (SMS). Our MicroStrategy system is regarded as one of Krombacher’s most important information technology components because it ensures communication between our sales force and headquarters-based staff regardless of their location and time of day.”
Several hundred Krombacher employees, including the sales force, controlling department and management, use the MicroStrategy platform to analyze real-time sales activity against an IBM DB2 data warehouse. With a couple of mouse clicks, employees can track sales activity with ease, differentiate according to product, barrel sizes, or type of sale, and identify best buyers. Krombacher envisions expanding the reach of its business intelligence application to include personnel management and supplier assessment applications.
About Krombacher Brewery Bernhard Schadeberg GmbH & Co. KG
The Krombacher Brewery Bernhard Schadeberg GmbH & Co. KG has approximately 1,200 breweries in Germany producing nearly 5,000 different beers. For more information, please visit http://www.krombacher.com.
About MicroStrategy Incorporated
Leadership in a Critical Market: Founded in 1989, MicroStrategy is a worldwide leader in the increasingly critical business intelligence software market. Large and small companies alike are harnessing MicroStrategy’s business intelligence software to gain vital insights from their data to help them proactively enhance cost-efficiency, productivity and customer relations and optimize revenue-generating strategies. MicroStrategy’s business intelligence platform offers exceptional capabilities that provide organizations — in virtually all facets of their operations — with user-friendly solutions to their data query, reporting, and advanced analytical needs, and distributes valuable insight on this data to users via Web, wireless, and voice. PC Magazine selected MicroStrategy 7(TM) as the 2001 “Editors’ Choice” for business intelligence software.
Enterprise-Class Business Intelligence: MicroStrategy 7i(TM) is a truly integrated, enterprise-class, Web-based business intelligence platform. With MicroStrategy 7i, enterprises can now standardize on one business intelligence platform and deploy high-value business intelligence enterprise-wide. MicroStrategy 7i’s configurable query, reporting, and OLAP Web interface is designed to support all users, from casual report viewers to power analysts.
Diverse Customer Base: MicroStrategy’s customer base cuts across industry and sector lines, with over 1,700 enterprise-class customers, including Lowe’s Home Improvement Warehouse, AT&T Wireless Group, Wachovia and GlaxoSmithKline. MicroStrategy also has relationships with over 400 systems integrators and application development and platform partners, including IBM, PeopleSoft, Hewlett-Packard, and JD Edwards.
MicroStrategy is listed on Nasdaq under the symbol MSTR. For more information on the Company, or to purchase or demo MicroStrategy’s software, please visit MicroStrategy’s Web site at http://www.microstrategy.com.
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Alka Nayyar
MicroStrategy Incorporated
(703) 847-4897
anayyar@microstrategy.com
Source: MicroStrategy