Cingular Wireless Calls Upon MicroStrategy to Enhance Customer Acquisition and Retention Efforts
MicroStrategy® Incorporated (NASDAQ: MSTR), a leading worldwide provider of business intelligence software, today announced that Cingular Wireless has selected the MicroStrategy Business Intelligence Platform� to enhance its sales and marketing efforts
McLEAN, Va., (April 26, 2005) –
MicroStrategy® Incorporated (NASDAQ: MSTR), a leading worldwide provider of business intelligence software, today announced that Cingular Wireless has selected the MicroStrategy Business Intelligence Platform(TM) to enhance its sales and marketing efforts. Cingular Wireless is the largest wireless carrier in the United States, serving more than 50 million customers. Cingular, a joint venture between SBC Communications (NYSE: SBC) and BellSouth (NYSE: BLS), has the largest digital voice and data network in the nation and the largest mobile-to-mobile community of any national wireless carrier.
Cingular Wireless sales and marketing analysts use MicroStrategy to analyze customer billing and churn information contained in a terabyte-sized Teradata® data mart. MicroStrategy helps Cingular Wireless maximize the effectiveness of its customer acquisition and retention programs and minimize customer attrition. In addition, Cingular Wireless is building a new dashboard for its executive and marketing management that will convey critical at-a-glance intelligence on marketplace perception of Cingular. According to Cingular Wireless, such insight will help its employees fine-tune their marketing programs and make them more responsive to customer demand.
“We chose MicroStrategy for its undisputed leadership in the business intelligence industry, and in particular its ease of use, unparalleled scalability, and its robust analytical capabilities,” said Stephen Butler, Senior Director of Database Marketing at Cingular Wireless. “With MicroStrategy providing us greater insight into our customer retention efforts and marketing programs, we’ll be better able to provide the quality of service that our customers expect.”
“We’re honored that the largest wireless carrier in the United States, Cingular Wireless, has selected MicroStrategy to more effectively monitor, report, and analyze its customer information,” said MicroStrategy’s COO Sanju Bansal. “All of the top ten FORTUNE 500 telecommunications companies are MicroStrategy customers and use our products for applications such as customer profitability, cross-sell analysis, and sales force performance reporting.”
About Cingular Wireless
Cingular Wireless is the largest wireless carrier in the United States, serving more than 50 million customers. Cingular, a joint venture between SBC Communications (NYSE: SBC) and BellSouth (NYSE: BLS), has the largest digital voice and data network in the nation and the largest mobile-to-mobile community of any national wireless carrier. Cingular is the only U.S. wireless carrier to offer Rollover(SM), the wireless plan that lets customers keep their unused monthly minutes. Details of the company are available at http://www.cingular.com .
About MicroStrategy
Founded in 1989, MicroStrategy is a global leader in business intelligence (BI) technology. MicroStrategy provides integrated reporting, analysis, and monitoring software that helps the world’s leading organizations make better business decisions every day. Companies use MicroStrategy to transform vast amounts of data into actionable information that enhances their performance, productivity and competitive edge. MicroStrategy’s customers include the top twelve FORTUNE 500 global telecommunications companies, the top eight global pharmaceutical companies, and nearly two-thirds of the top 50 global retailers. MicroStrategy has relationships with systems integrators and technology partners, including IBM, HP, PeopleSoft, Sun, and Teradata. More information about MicroStrategy (NASDAQ: MSTR) is available at www.microstrategy.com.
MicroStrategy, MicroStrategy Business Intelligence Platform are either trademarks or registered trademarks of MicroStrategy Incorporated in the United States and certain other countries. Other product and company names mentioned herein may be the trademarks of their respective owners.
Wende Cover
MicroStrategy, Incorporated
1-703-770-1646
wcover@microstrategy.com
Source: MicroStrategy