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New Mobile Business Intelligence App Available for iPad, iPhone from Steton
Steton Technology Group recently announced the availability of Steton 360 mobileEl. MobileEl is an application for iPad and iPhone devices that gives decision makers on-the-go access to customizable business intelligence dashboards and reports.
Steton 360 mobileEl is an extension to Steton 360 Enterprise Edition. It provides a natural and intuitive way for managers to explore and analyze data in real-time.
When it is used with Steton 360 Enterprise Edition, the application gives executives, managers and key workers information on how the organization is complying with such critical quality, safety, regulatory and brand standards.
Steton CEO, Steve Caplin, says mobile devices are very different from laptops and desktop PCS because they use highly visual displays and respond to gesture-based commands.
Caplin says in addition to keyboard and mouse input, mobile devices can also utilize camera/barcode, GPS, voice compass and accelerometer inputs and Steton 360 mobileEl factors all of these into an elegant and accessible solution.
With Steton 360 mobileEl, you can view alerts and KPIs, analyze data using interactive maps and graphs, and drill down on data with guided analysis and a new user interface designed specifically for smart phones and tablets.
With the convergence of powerful mobile computing hardware, high-speed Internet access and a workforce that’s no longer tied to desktop phones and PCs, the Steton 360 mobileEl provides what they need.
Steton 360 mobileEl consists of software and consulting services that are all bundled together. Customers can easily adapt their existing business intelligence reports to the new mobile platform, and build new need-based reports and dashboards, also.
Steton is the publisher of Steton 360 Enterprise Edition, which is a Web-hosted,
software-as-a-service product used to measure cleanliness, service, safety and brand delivery.
Increasing Sales with Google Analytics
One of the most excellent tracking and analytics software tool around today, is the Google Analytics. Majority of the leading sites now employ Google Analytics in tracking down their visitors. If you check through the sites that rank high on Google, virtually all of them have the Google Analytics set up. Do not underestimate the utility of this valuable tool, just because the software is obtained and used at no cost. If it is correctly used, Google Analytics can offer you what it takes to transform your website from the ‘usual’ to an ‘unusual’.
The number of reports you gain access to with Google Analytics is quite astonishing. It can be used to optimize your website performance and hence your sales and profits.
How to Set Up Google Analytics
If you look ahead to receive the most desirable website statistics, then it is compulsory to correctly set up Google Analytics. You may follow the below given procedure:
Sign up for Google Analytics if you haven’t done that yet
You will be prompted to include your website. Do that and subsequently paste the provided tracking script on your site pages one after another.
Next, click on Analytics Settings; have the website profile edited and establish goals for your website. Ensure that you add the thank you page – this is where your visitors are taken to following their completion of your online product purchase form; this step is very crucial and makes a better level of reporting detail available.
Now that tracking code is in place on each page of your website and you have set up your conversion goals, just commence with the analysis of your website in order to enhance its performance.
Essential Analytics Reports
The reports outlined here are very essential in understanding the source of your traffic and the manner in which they interact with your website.
The Top Traffic Sources: you can access this report at Traffic Sources and it will give you information on where your traffic is coming from. The tool generally shows you referring sites, search engines, paid ads and others. When you know the exact source of your traffic, this will help you determine where to target your resources so that you can achieve maximum leverage.
Keywords: to access this report, go to Traffic Sources, then to keywords. This will display keywords that web visitors are searching for – on Google and other search engines to get to your website. Having a solid knowledge about the keywords that are generating your website conversions will help you refocus your SEO to such result-oriented keywords.
Search Engines: the search engines report reveals the search engines that are driving traffic to your site. If your website optimization is Google-based, it very possible that most of your traffic comes from Google. The search engine reports help you know which search engine to focus your SEO efforts on.
Top Content: you can access this report from the Content Menu; it will reveal the most widely sought after pages of your website.
There are other numerous Google Analytics Reports as well, that are quite valuable and helpful.
Jeff Matthews is a freelance writer who wrights about Internet marketing ideas To know about this subject and Jeff please visit http://www.aceinternetmarketing.ie
How is a Web-traffic Analysis Tool Useful?
Web analytics is the process of measuring site statistics and analyzing traffic behavior. The web analytic tools such as conversion stats presents some valuable information about the website that will really help you to improve the website. In this passage, you will find the information of some data provided by the conversion tracking systems.
The web analytic software provides information about the top exit pages of your website. The top exit pages other than the “thanks for ordering” page of your website are like holes in your site through which the visitors are slipping through. The web traffic analytic tools such as conversionstats helps you find the top exit pages so that you can figure out why they’re leaving from the page and you’ll be able to improve your conversions.
The information about the most popular pages is equally important to know the interest of the visitors and turn them into customers. Work on optimizing your most popular pages for the search engines, using them as advertising campaign landing pages or starting a PPC campaign for them. They must be popular for a reason and will be a good way to entice potential customers to visit your site.
Keywords are the most important parts of your website. Improper usage of keywords may hamper the traffic to your website. However, using the right keyword certainly boosts up the visibility of your website and hence the web-traffic increases. If visitors are finding you through the search engines, it’s invaluable to know what keywords and phrases they’re using. The conversion tracking software like conversion stats helps you find that with ease.
Most of the conversion tracking softwares provides data of the average number of page views per visitor. This helps you know how good your site is encouraging people to look around and click around. Lots of page views means visitors are finding something of their interest and they’ll be more likely to return. Moreover, they’ll hopefully refer your website to their friends.
Knowing the most popular days and times can give you insight about who your customers are. If most of the visits occur during the day then chances are people are browsing while at work. Knowing the habits of your visitors will help you find ways to target them. It can also help you decide when you’re best to run advertising and even schedule site maintenance.
Knowing where your traffic is currently coming from can help you determine where to focus your traffic generation efforts. Look for ways to get even more traffic from your best sources – and don’t waste time on the ineffective ones. The visit duration is another important data reported by the web-traffic analytic software is the average visit duration. It is the indicator of how useful visitors find your site. If they spend a lot of time it means they’re genuinely interested in what you offer.
The above mentioned data that are provided by the web analytic software are the basic stuff. Feature-full web analytic systems like ‘conversion stats’ provides more, worthy information regarding your website.
The Author writes articles on Conversion Tracking. Other articles written by the author related to Website analytics, Conversion Rate and Roi Tracking could be found on the internet.
Article from articlesbase.com
American Family Insurance Selects Millbrook for Enterprise Data Warehouse and Business Intelligence
Exton, PA — October 24, 2010
Millbrook, the leading provider of business intelligence and data warehousing solutions for insurance carriers, today announced that American Family has selected Millbrook’s Data Integration Platform, including its, Operational Data Store, Enterprise Data Warehouse and Business Intelligence solutions to deliver management information, reporting and analysis and to support system integration.
“American Family is developing the capabilities that will improve how we collect, store and analyze our data so we can use it to make better strategic decisions,” said American Family Information Services Senior Vice President, Kristin Kirkconnell.
John Search, Millbrook Executive Vice President said, “We are very proud to have been selected by American Family. We have a long history in the insurance BI space, beginning with our “BEACON” tool. Over the years, our solutions have evolved based on industry, regulatory and statutory changes and, most importantly, client feedback. Today our open infrastructure serves as the data hub, which enables a single source of data to seamlessly service migrations and conversions, data integration, enterprise data warehousing, web services, business intelligence, management reporting, and regulatory and statutory compliance”.
About American Family Insurance
Based in Madison, Wis., American Family Insurance offers auto insurance, homeowners insurance, life insurance, health insurance, business and farm/ranch insurance in 19 states. American Family insurance is the nation’s third-largest mutual property/casualty insurance company and ranks 344th on the Fortune 500 list. Web: http://www.amfam.com; Facebook: http://www.facebook.com/amfam; Twitter: http://www.twitter.com/amfam
About Millbrook
Millbrook is the leading provider of information management solutions for property and casualty insurers. Millbrook has developed a complete data platform that enables companies to harness the power of their most important asset; their data and information. Robust models for Policy, Billing, Claims, Account and Customer Data are designed for flexibility and scalability providing carriers with the architecture that maximizes the value and usability of data across the enterprise. Our solutions leverage past investments in legacy systems and lower the total cost of ownership in replacement systems. Millbrook’s complete Integration Platform consists of the Operational Data Store, Extract Transformation and Load Processes, Enterprise Data Warehouse, Vendor Neutral Semantic Layer, BI Reports, Dashboards and KPI’s. Millbrook is headquartered in Exton Pennsylvania, with offices in San Diego and Boston.
More information about Millbrook can be found at http://www.millbrookinc.com.