What is Business Intelligence? The Proven Path to Market Dominance

If you are like every other player in your market, you want to dominate. You want your company to be the leading provider of your flagship product and every other component that supports your efforts. You want to be sure that when the industry is mentioned, yours is the first company name that comes to mind. And, since you are researching to ask what is business intelligence, it would be easy to assume that your company has yet to reach this pinnacle. One good thing when you ask what is business intelligence is the fact that you want to know more and you are willing to do your homework to dig deeper. 

What is Business Intelligence? The Microsoft Answer

Type in the question what is business intelligence into the search bar in Google and one of the first results to populate the page will take you to the Microsoft website. Microsoft does do a good job of providing an extensive knowledge base available for all customers. Most of the information provided is just enough to get you into trouble, but not enough to reconfigure your whole system. One thing it will tell you when you ask what is business intelligence is to show you that it is a process that simplifies the discovery of information and analysis so that decision-makers at all levels of the organization can more easily access, understand, analyze, collaborate and act on information. Your users likely want to be able to do this anywhere and everywhere and perhaps they aren’t asking what is business intelligence, but instead where is business intelligence.

What is Business Intelligence? Traditional to the Modern

Traditionally speaking, the answer to what is business intelligence would have been a much more direct answer. These processes were driven by analysts seeking to derive more value from the information and data they were collecting. The good news for you is that business intelligence applications have evolved and now when you investigate what is business intelligence, you come to understand the different and multiple initiatives that are used to measure, manage and improve on the performance of processes, teams, individuals, and even your business units. There are numerous benefits to gain for your company when you no longer have to ask what is business intelligence and instead start implementing the solutions to drive the results.

What is Business Intelligence? Value for All Employees

One thing is for sure when investigating what is business intelligence: today it is a valuable tool that must be made accessible for all employees. All of your key people play a vital role in your business, specific decisions you make, the strategies you execute on and the information you gather to drive all of these activities. They should not be asking what is business intelligence, but instead, what can business intelligence do for me in my job? Give them access to real-world examples of how this innovative platforms is driving results for companies all over the world.

In short, you should not be asking what is business intelligence, but instead, ask what is happening, what has happened, why, what will happen, and what do we want to have happen again. Business intelligence helps you to answer all of these questions when you leverage its full value.